Life: Scare Booth
Touring 4D scare booths built for Sony Pictures space thriller Life, filmed for visitors to share.
- Layers
- Unity3D, Video, Platform
- For
- Sony Pictures, via Bolder Games
- Year
- 2017
An international experiential campaign for Sony Pictures’ space thriller Life, created with the agency ICHI Worldwide. Interactive 4D booths toured cities across the US and Mexico, scared more than 10,000 moviegoers, and captured their reactions on camera for them to share. The campaign drew over 5 million social impressions and won a W3 Award (Gold) and a Clio Key Art Award (Silver) in 2017.
Contract work for Sony Pictures, delivered through Bolder Games. I worked with another programmer on the pipeline that turned each visitor’s scare into a shareable video.
What I worked on
- Built the video processing using ffmpeg, cutting each visitor’s reaction footage into a shareable clip as soon as the experience ended, ready for the social media post screen
- Built the social media integration, so visitors could post their reaction videos to their own social accounts